About the Client
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Hotel name: Hotel Golf Prague
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Location: Prague, Czech Republic
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Size: 234 rooms
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PMS (Property Management System): HotelTime Solutions
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Channel Manager: D-EDGE
Property description:
Hotel Golf is strategically located in the administrative part of Prague 5. Two large hospitals are nearby, and the city center can be reached within 10–15 minutes via two main tram lines.
This positioning makes the hotel a strong provider of accommodation for corporate clients, events, and individual travelers, who also benefit from its proximity to Prague Airport.
The Challenge
Given the dynamics of the Prague market and the shift toward increasingly last-minute, hard-to-predict bookings, Hotel Golf needed a system that could react quickly while maintaining a consistent and logical pricing strategy. Manual pricing had reached its limits:
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Inability to evaluate multiple variables in real time
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Pricing decisions becoming reactive rather than structured
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High operational complexity due to 18 room types
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Risk of inconsistent pricing and missed revenue opportunities
Additionally, previous manual pricing resulted in insufficient occupancy, often falling significantly below the competitive set. That was a critical issue the hotel needed to address.
Why hotellab RMS
Hotel Golf Prague selected hotellab because it offered:
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Seamless integration with their trusted PMS and Channel Manager (HotelTime Solutions and D-EDGE)
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Built-in Rate Shopper for accurate competitor benchmarking
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Smart pricing logic that considers group business on the books
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The ability to avoid unnecessary last-minute discounting
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Revenue forecasting to support broader commercial planning
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Dedicated Customer Success support with quarterly strategy reviews
Implementation Journey
During implementation, the hotel faced major ownership changes in the Prague market, which significantly impacted pricing dynamics. Despite these challenges, hotellab RMS provided a stable and structured framework for pricing.
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Occupancy-first revenue strategy to stabilize base demand in a highly volatile Prague 4* market
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Seamless data integration between hotellab RMS and HotelTime Solutions PMS for reliable and continuous data exchange
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Deliberate decision not to follow competitors’ high-rate / last-minute discounting behavior
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Autopilot activation with maximum occupancy focus to accelerate room-night growth
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Controlled use of competitor influence rather than blindly following market median
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Monthly strategic reviews instead of frequent tactical rate changes
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Gradual transition toward structured weekday pricing boundaries to protect ADR on stronger days
Operating in Prague’s constantly changing 4-star market, the hotel deliberately chose a disciplined, occupancy-driven strategy rather than reacting to competitors’ extreme pricing fluctuations. The objective was to stabilize base demand, grow market share, and build revenue volume before gradually optimizing rate performance.
The Impact
Within the first weeks, the Director of Sales became highly satisfied with the system’s pricing recommendations for the next 14–21 days.
Shortly after, autopilot updates were activated, allowing the RMS to automatically update prices at least twice per day — without manual intervention.
“During the implementation of hotellab RMS, we were faced with major ownership changes in the Prague market. These changes made prices even more dynamic than ever before and our competitive set changed significantly (higher category hotels significantly reduced prices). This needed to be responded to immediately. This situation also proved that our choice of hotellab RMS was the right one.”
Results within 1 year with hotellab:
Oct-Dec 2025 vs 2024
One of the main issues with the previous manual pricing approach was insufficient occupancy, often significantly below that of the competitive set. Improving this performance was a key objective for the Hotel Golf team, and this goal has been successfully achieved.
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RevPAR: +10€ (+17%)
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Revenue: +190.00€ (17%)
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Occupancy: +16%
Following Results:
Jan-Feb 2026 vs 2025
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RevPAR: +5€ (+20%)
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Revenue: +65.000€ (20%)
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Occupancy: +23%
“We regularly review our performance, and while we are just at the beginning of our partnership with hotellab RMS, we are confident that the next phase will bring further improvements in our performance.”
