About the Client
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Hotel name: KMM Hotel
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Location: Tbilisi, Georgia
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Size: 66 rooms
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PMS (Property Management System): Exely
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Channel Manager: Exely
Property description:
A cluster of two city hotels with a total of 105 rooms managed. Both hotels are located in the center of Tbilisi. Their main segment is individual bookings from OTA sources and repeats business and leisure guests.
The Challenge
Natia Omiadze, Cluster General Manager at KMM Hotel, was responsible for pricing across the hotel portfolio. She introduced a simple pricing approach where room rates were adjusted based on occupancy. This brought some positive results, but prices were still often changed manually to stay closer to the market and competitors.
Because of this, she saw the need for a more advanced solution and believed that a Revenue Management System, which uses both competitor data and booking trends, could deliver better and more consistent results.
Why hotellab RMS
One of the key reasons was a built-in Rate Shopper. It was important for KMM Hotel that the pricing algorithm could take factors like non-refundable rates and Booking Genius discounts into account.
Implementation Journey
The hotellab team supported the hotel throughout the setup process, and together they improved several important aspects of the hotel’s distribution. By the time the RMS autopilot rate updates went live, the Cluster General Manager felt confident that promotional and special prices would remain well controlled and not drop too low.
“The implementation of the hotellab system in the first month of operation helped us increase ADR by 9% in the low season, keeping occupancy on the same levels. As a Cluster General Manager who wants to keep Revenue Management under control, I loved how hotellab set up our complex rates policies and discounts. Right now, I am just checking reports from the RMS with our forecast and pick-up, and several times during the week login to hotellab to check on prices. Looking forward to seeing results during the season high season.”
Results
KMM Hotel was pleased with the first results achieved using the RMS and gained confidence that pricing based on booking pace and competitor data delivers strong outcomes.
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+9% RevPAR growth -
Adoption to complex setup of promo rates
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Hours of manual work reduced
Based on this success, KMM Hotel decided to subscribe to OTA Insight, as its Rate Shopper and Market Insight tools integrate with the hotellab RMS. This integration is expected to help identify demand earlier, improve the impact of dynamic pricing, and use competitor prices from official websites to create more competitive offers and increase direct bookings.
