About the Client
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Hotel name: My City Hotel
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Location: Tallinn, Estonia
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Size: 67 rooms
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PMS (Property Management System): Mews
Property description:
My City Hotel is a delightful boutique hotel nestled in the heart of Tallinn’s Old Town. Situated in a striking 1950s building, this 67-room city hotel blends modern amenities with timeless elegance.
The hotel stands out for its focus on art and personalised service. Owned by an Italian art enthusiast, the hotel features an array of artworks from renowned artists like Antonio Pedretti, Michele Cascella and Mario Schifano, adorning both public spaces and guest rooms.
With its central location and unique artistic flair, My City Hotel offers guests a distinctive and culturally enriched stay in Estonia’s capital.
The Chanllenge
At the time, My City Hotel did not have a dedicated in-house revenue manager, which created challenges in effectively managing pricing and revenue strategy.
Kristjan Saar, the new General Manager, having previous experience with revenue management systems (RMS) at other properties, recognized that relying solely on manual processes would result in excessive time spent on routine operational tasks rather than on strategic, profit-driving activities.
This highlighted the need for an RMS that could automate daily revenue management processes, allowing the team to focus on optimizing performance and maximizing profitability.
Why hotellab RMS
Kristjan highlighted several key factors that influenced their decision to choose hotellab:
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Personalized algorithms, which were not available in other RMS solutions previously used
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Flexible competitor benchmarking, with the ability to adjust the influence of each competitor
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Greater control over pricing strategy based on the hotel’s specific market dependencies
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Support during the transition from one PMS to another
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Smooth migration of historical data, ensuring continuity in revenue management
Implementation Journey
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The hotellab team integrated the RMS with the hotel’s new PMS, Mews, so both historical and current booking data could be used.
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Historical data was migrated from the previous PMS, Suite8, to ensure continuity in revenue management.
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The hotel team completed essential training to understand how to use the system.
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This was followed by six calls with their Customer Success Manager, Georgios, to review strategy, assess performance, and make adjustments.
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After the initial setup, the team continued working with Georgios for ongoing support and guidance.
Results
Since implementing hotellab RMS, My City Hotel has achieved strong improvements across both operational efficiency and revenue performance.
While the primary objective was to increase occupancy, the hotel adopted a pricing strategy positioned at 10% below the median of its competitors. This approach delivered highly positive results. Revenue per Available Room (RevPAR) increased by 12%, while occupancy rose significantly by 35%, contributing to a strong overall financial outcome. In addition, total revenue exceeded the hotel’s budget expectations.
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24% revenue increase
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91,8% price acceptance
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Autopilot after one month
As the General Manager of My City Hotel, overseeing our operations and striving for revenue enhancement is my prime focus. Implementing hotellab RMS has been transformative, directly contributing to a 24% growth in revenue. The system’s accurate price updates and insightful recommendations have proven dependable, allowing us to adjust dynamically to market demands.
