About the Client
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Hotel name: Radius Hotel
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Location: Tbilisi, Georgia
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Size: 78 rooms
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PMS (Property Management System): Opera
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Channel Manager: Exely
Property description:
Nestled on the top floor of Galleria Tbilisi, one of the city’s most sought-after shopping centers, Radius Hotel Tbilisi offers guests a contemporary and exclusive experience, accentuated by captivating pop art decor elements. Their strategic city center location ensures easy access to diverse entertainment activities and dining options, catering perfectly to both leisure and business travelers seeking a delightful stay.
The Challenge
Before implementing hotellab RMS, the hotel faced several key challenges:
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Limited data sources, relying primarily on Opera PMS
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Difficulty adapting pricing to real-time market demand
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Lack of visibility into competitor pricing and market trends
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Challenges in optimizing pricing for different traveler segments
Why hotellab RMS
“When we adopted hotellab RMS, we immediately recognized its potential to unlock our hotel’s maximum revenue capacity. The personalized open-pricing approach, tailored to our hotel’s unique needs, combined with seamless integration of internal and external data, proved to be the game-changer we needed.”
Implementation Journey
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hotellab RMS was seamlessly integrated with the hotel’s PMS and channel manager
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Historical data and live booking pace updates were incorporated for accurate forecasting
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Advanced competitor analysis and demand insights were enabled through Market Insight
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The pricing algorithm was customized, including flexible competitor weighting for strategic adjustments
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Automated updates ensured continuous optimization and real-time responsiveness to market changes
“The implementation process was smooth and efficient. With real-time market insights and automated pricing, we were able to stay ahead of competitors and significantly improve our revenue strategy.”
Results
Radius Hotel Tbilisi
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+18% ADR increase
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+12% RevPAR growth
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Improved pricing agility
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Faster response to market demand
Since implementing hotellab RMS, Radius Tbilisi has significantly strengthened its pricing strategy and market competitiveness. The hotel successfully leveraged real-time data and automation to unlock new revenue opportunities and maximize overall performance.
