About the Client
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Hotel name: COLORS Hotels
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Location: Athens & Thessaloniki, Greece
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Size: 86 rooms
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PMS (Property Management System): Pylon
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Channel Manager: Primalres
Property description:
COLORS Hotels are boutique 4-star properties in Greece, offering a total of 39 rooms in Thessaloniki and 47 in Athens. Located in vibrant city areas, these hotels provide guests with stylish and comfortable accommodations, blending modern aesthetics with convenient access to major attractions and cultural landmarks. Catering to modern travelers, both hotels stand out for their personalized service and central locations that ensure a memorable urban experience.
The Challenge
Before implementing hotellab RMS, the hotel faced significant challenges:
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Lack of tools for understanding market demand
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Reliance on a single person for pricing strategies
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Difficulty in relating strategy to competitors
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Hindered planning and absence of forecasting capabilities
Why hotellab RMS
“As we searched for solutions, hotellab RMS stood out due to its user-driven adjustments, personalized strategies, and robust competitor analysis. Additionally, its open-pricing methodology and seamless integration with our systems promised a streamlined and efficient approach to revenue management.”
Implementation Journey
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hotellab configured the RMS to match the specific needs of COLORS Hotels, adapting pricing and revenue strategies for each location.
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The team delivered tailored training sessions to help the hotel staff fully understand and use the system effectively.
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hotellab conducted additional calls with the reservations manager, covering Revenue Management fundamentals, data analysis, and strategic decision-making.
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A clear structure for weekly revenue meetings with the CEO was developed together with the hotel team.
“The integration of hotellab RMS into our operations was seamless and supported by a dedicated team. And these tailored sessions really helped us to fine-tune our strategies, review performance, and make data-driven adjustments.”
Results
Athens Hotel
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+€85,000 revenue increase
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+€6 ADR growth
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+9% occupancy growth
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+€14 RevPAR growth
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+2,740% ROI
Results
Thessaloniki Hotel
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+€91.000 revenue increase
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+€3 ADR growth
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+9% occupancy growth
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+€13 RevPAR growth
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+2,580% ROI
Since implementing hotellab RMS, COLORS Hotels have experienced remarkable financial and operational improvements by the time they started working with Autopilot. They have significantly enhanced the competitiveness and profitability.
