About the Client
-
Hotel name: Casa Stavris & Stay Helios
-
Location: Faliraki, Rhodes, Greece
-
Size: Casa Stavris – 24 rooms | Stay Helios – 14 rooms
-
PMS: Welcome PMS
-
Channel Manager: Hotel Availabilities
Property description:
Casa Stavris and Stay Helios are family-run hotels located in Faliraki, one of the most well-known destinations on the island of Rhodes. Both properties primarily serve international guests and operate in a highly competitive island market with continuously growing tourism capacity. The hotels are managed by Panos Logothetis, the son of the owner, who oversees distribution and pricing.
The Challenge
Operating in a destination like Rhodes means constant competition and strong seasonality. For Casa Stavris & Stay Helios, the main challenge was staying consistently competitive while maintaining their core positioning: strong value for money — not only in terms of room rates, but in the overall guest experience. Without a dedicated revenue manager, pricing and availability management required daily manual work:
-
Undervaluing rooms during high season, limiting revenue growth
-
Monitoring competitor prices and availability
-
Tracking cancellation policies and offers
-
Adjusting rates manually across channels
-
Lack of a truly strategic, data-driven revenue approach
Over time, it became clear that during the high season the hotels were underselling their rooms, limiting overall revenue growth. The lack of real-time data visibility made it difficult to react strategically to demand shifts and competitor movements.
Why hotellab RMS
The decision to implement hotellab was driven by the need to:
-
Automate daily pricing decisions
-
Monitor competitors more efficiently
-
Become more strategic and data-driven
-
Save time while improving performance
One of the most valuable use cases for the team has been the automation of the entire pricing process — including rate shopping, competitor monitoring, and price adjustments.
Instead of manually researching the market every day, all relevant data is now instantly available through hotellab’s interface.
“If adjusted right and the strategies are the ones you want to follow, autopilot works like magic. You do have to check it once in a while to make sure you are ok with all the suggestions and automatic price pushes.”
Implementation Journey
Since Casa Stavris & Stay Helios are family-run properties without a dedicated revenue manager, it was important that the system felt intuitive and aligned with the way Panos was already thinking about pricing and competition.
After a few calls, the hotellab team fully adapted the RMS to the hotel’s strategy and the realities of operating in a highly seasonal island destination. Together, we defined how aggressively they wanted to price, how closely to follow competitors, and how to balance occupancy and rate growth during different periods of the season.
What made the biggest difference was that the system didn’t force a new philosophy — it supported and enhanced their existing strategy. Once everything was calibrated, the autopilot took over much of the daily workload.
Today, instead of spending hours manually checking competitors and pushing rates, Panos can focus on higher-level decisions, knowing the system is continuously monitoring the market and reacting in line with their goals.
Results
CASA STAVRIS
1st year with hotellab, 2024 vs 2023
-
ADR: +23€
-
RevPAR: +32€
-
Revenue: +141,000€ (+53%)
-
Occupancy: +16%
CASA STAVRIS
2nd year with hotellab, 2025 vs 2024
-
ADR: +28€
-
RevPAR: +26€
-
Revenue: +113,000€ (+28%)
-
Occupancy: +2%
The second year shows a clear strategic shift: continued ADR growth with stabilized occupancy — a sign of stronger pricing confidence and positioning.
STAY HELIOS (14 rooms)
1st year with hotellab (2025 vs 2024)
-
ADR: +19€
-
RevPAR: +26€
-
Revenue: +67,000€ (+34%)
-
Occupancy: +10%
Over the past few years, revenue management at both properties has evolved significantly. What was once manual and reactive is now structured and data-driven.
The result is not just higher ADR or increased revenue — it’s a more professional, consistent, and scalable approach to revenue management, giving both properties stronger control over their performance year after year.