About the Client
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Hotel name: Azur Boutique Hotel
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Location: Vouliagmeni, Greece
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Size: 130 rooms
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PMS (Property Management System): Protel
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Channel Manager: Primalres
Property description:
Azur Boutique Hotel is a modern hotel that is easily accessible from the city centre, airport and harbour. Just 200 meters from the best beaches of Athens: the sandy beach of Vouliagmeni and the beach of Oceanida. The hotel offers 130 rooms and suites with spacious terraces, available across seven distinct categories.
The Challenge
After the pandemic, demand patterns became less predictable, making it difficult to rely on historical data for pricing decisions. Although the hotel was already using tools like a Rate Shopper, many pricing processes remained manual and lacked the flexibility needed to respond quickly to market changes.
Why hotellab RMS
The hotel selected hotellab because of its forward-looking approach to revenue management. Instead of relying heavily on historical data, the hotellab RMS focuses on real-time market trends and booking pace, allowing for more adaptive and accurate pricing in a volatile environment.
Implementation Journey
Implementing an RMS was a natural next step in the hotel’s automation journey. Building on existing tools, the team aimed to streamline operations, reduce manual workload, and introduce a more data-driven pricing strategy without disrupting daily workflows.
“The implementation of the hotellab RMS was an important factor given the changing behavior of demand after the pandemic.”
Results
Following the implementation, Azur Boutique Hotel achieved:
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+€24,000 seasonal revenue increase -
+12% ADR growth
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3 hours of daily tasks optimized
By adopting a more real-time approach to pricing, Azur Boutique Hotel was able to move beyond reactive strategies and gain greater control over its revenue strategy. The implementation of hotellab’s RMS not only delivered measurable financial results but also improved operational efficiency, positioning the hotel for more resilient and data-driven decision-making in the future.
