Until now, we analyzed competitor prices from the web version of Booking.com. But with this launch, our system captures prices directly from the Booking.com mobile app, significantly increasing the accuracy of competitive data inside our RMS.
At the same time, we introduce Genius Tag, a new feature that automatically identifies rates influenced by the Booking.com Genius loyalty program.
Together, these innovations redefine how competitive intelligence is collected, interpreted, and used in automated pricing decisions, already contributing to measurable results (including an 18% uplift in last-minute revenue driven by improved pricing accuracy).
Why mobile prices are important
In the Booking.com mobile app, hotels often offer lower rates than on desktop. This happens because of app-exclusive promotions and Genius program discounts.
So in many cases, the real price at which a room is sold is lower than the price shown on the website. If an RMS analyzes only web prices, it does not see the full picture and the actual competitive level in the market.
This means pricing decisions may be based on incomplete data which might lead to less accurate recommendations.
With mobile app rate analysis now integrated into hotellab, this blind spot is removed.
Introducing Genius Tag: pricing transparency at a new level
To make mobile price analysis fully actionable, hotellab launches Genius Tag — a feature designed to bring clarity to competitor discount strategies.
The Genius Tag automatically detects and highlights rates influenced by Booking.com’s Genius program. Revenue managers can instantly see when a competitor’s lower price is driven by a loyalty discount rather than a public pricing adjustment.
This means the system shows not only what the price is — but also why it appears at that level.
Key benefits of Genius Tag:
- Clear visibility of Genius-influenced pricing
- Distinction between public and loyalty-driven discounted rates
- More accurate competitor benchmarking
- Better-informed pricing and parity decisions
- Reduced risk of unnecessary reactive price drops
What this means for revenue managers
The combination of mobile app price capture and Genius Tag visibility significantly strengthens competitive positioning analysis.
First, it provides a more accurate understanding of true market positioning, reflecting not only desktop rates but also mobile pricing strategies that competitors actively use to drive bookings.
Second, pricing recommendations become more precise because the system reacts to real competitive signals, including mobile discounts and Genius pricing adjustments that may not be visible on the website.
Third, forecasts benefit from stronger input data. When the competitive landscape is captured more accurately, demand modeling becomes more reliable, which ultimately supports better long-term revenue planning.
Why this matters inside an RMS
hotellab has always followed a different philosophy when it comes to revenue management.
We believe revenue managers should not have to switch between multiple systems, combine data manually, or rely on disconnected tools to make important pricing decisions. That’s why we are the only RMS platform on the market with a fully built-in Rate Shopper, where competitive data collection is not an external add-on, but a core part of the pricing engine itself.
With the addition of Booking.com mobile app rate analysis and Genius Tag identification, hotellab platform currently combines:
- A native, built-in Rate Shopper
- Direct analysis of Booking.com mobile app prices
- Automated pricing algorithms
- Forecasting and analytics tools
- All within a single unified platform
- MinLOS for leisure hotels and resorts
Guests always check at least 5-7 hotel options when making a reservation and if your RMS doesn’t see mobile prices, it doesn’t see the real situation. That’s why we built Booking.com app rate analysis directly into our pricing engine. Hotels can now price against the competition as guests actually experience it.
— Anatoly Burdakov, Founder of hotellab
More than an update
We see this launch as more than just a new feature release. It represents a strong competitive advantage and shows why hotellab is leading the way in the RMS market.
It also strengthens our all-in-one platform approach.
hotellab isn’t just an RMS, it is a comprehensive revenue management platform where rate shopping, pricing automation, forecasting, and analytics are designed to work together seamlessly. By enhancing our built-in Rate Shopper with mobile app data, we’re making the platform even smarter and more useful for our clients.
Everything a revenue manager needs is now in one place, without relying on separate tools or complicated integrations.
