About the Client
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Hotel name: Bella Vista
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Location: Benitses, Corfu, Greece
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Size: 51 rooms
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PMS (Property Management System): Welcome PMS
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Channel Manager: Primalres
Property description:
With 23 years of history since its grand opening in 1980, Bella Vista Hotel has undergone extensive renovations to ensure both functionality and beauty.
This commitment to continuous improvement sets them apart as the premier hotel in Corfu, boasting 47 rooms spread across three buildings, each thoughtfully decorated for comfort.
The Challenge
Bella Vista faced several challenges that many small coastal hotels can relate to:
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Anthea handled everything herself (reservations, reception, marketing, and pricing), which created a heavy operational load.
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Despite positive guest reviews, room rates were often lower than comparable hotels in the area.
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Pricing was mostly reactive, with adjustments coming too late to take advantage of market opportunities.
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The Benitses area had long been undervalued compared to more popular destinations, making it hard to set confident rates.
Why hotellab RMS
The decision to implement hotellab RMS was about regaining control and freeing time. Anthea wanted a system that could:
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Automate daily pricing for all room types
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Adjust rates quickly and reliably without constant manual effort
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Allow her to focus on guests and operations, not spreadsheets
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Support smarter, proactive pricing decisions
“We implemented hotellab in the middle of summer — the busiest time of the year. Within weeks, I could see the difference. The system worked for me, not the other way around.”
Implementation Journey
The hotellab team collaborated closely with Bella Vista to:
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Integrate the RMS with their existing systems
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Configure pricing strategies tailored to local demand, seasonality, and events
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Gradually activate autopilot, allowing real-time updates without manual work
Once the RMS was set, Anthea could finally focus on what mattered most — running the hotel and connecting with guests, not spreadsheets. Even in peak season, the transition was manageable, giving Anthea peace of mind and a way to reclaim hours each day.
Results
Year-over-Year Performance (2025 vs 2024)
After adopting hotellab RMS, Bella Vista saw measurable improvements:
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+27% YoY (year-over-year) revenue growth
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+12% ADR (Average Daily Rate) thanks to smarter pricing decisions
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Reduced daily workload, freeing time for guest experience and operations
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More confidence in pricing and market positioning
In 2025, the property significantly outperformed the previous year — with growth driven by smarter pricing, not just higher occupancy.
Revenue increased by 27% year over year, powered by a strong combination of higher rates and healthier demand patterns.
ADR grew by 12%, while occupancy also improved by 12%, proving that the RMS captured more value from every booking instead of relying on volume alone.
Peak season performance was especially strong. During the busiest summer months, occupancy consistently reached 80–95%, far exceeding 2024 levels. hotellab helped the property fully monetize high-demand periods, avoiding underpricing when it mattered most.
At the same time, demand built earlier in the year. Spring months showed faster pickup compared to last year, allowing the hotel to enter peak season in a stronger position — with better rates already in place.
Property evolution
The property began operating as a 2-star hotel in 2023, transitioned to a 3-star positioning in 2024, and is now preparing to relaunch as a 4-star boutique hotel.
“We implemented hotellab in the middle of summer — the busiest time of the year. Within weeks, I could see the difference. The system worked for me, not the other way around.”
Takeaway
Bella Vista’s story shows how even small, independent hotels can achieve big results with the right technology:
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Automate repetitive tasks and eliminate pricing guesswork
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Shift from reactive to strategic revenue management
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Improve profitability while preserving a personal, guest-focused approach
For Bella Vista, hotellab RMS wasn’t just a tool — it was a turning point. A way to reclaim time, confidence, and control in a competitive market.
