About the Client
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Hotel name: Amphoras Blu
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Location: Sharm El Sheikh, Egypt
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Size: 206 rooms
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PMS (Property Management System): Kwentra
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Channel Manager: Siteminder
Property description:
Perched on Om El-Seid cliff’s peak, Amphoras Blu showcases stunning views of the Tiran Islands and the Red Sea. The resort combines elegance with comfort, featuring cobblestone pathways, verdant gardens, diverse dining options, and a spectrum of leisure activities. It houses over 200 rooms, a swimming pool, and a private beach offering direct access to the sea’s underwater wonders.
The Challenge
Before implementing an RMS, the hotel relied primarily on tour operators as its main revenue source.
A turning point came when a Digital Marketing Manager joined the company and successfully increased direct online sales and bookings during the first year. Encouraged by these results, the team recognized the potential to further grow their online share and improve ADR in this segment step by step.
However, achieving this required a more strategic and data-driven pricing approach. To support continued online growth while maintaining control over revenue strategy, the hotel decided to implement a Revenue Management System.
Why hotellab RMS
The team wanted a solution that not only automated rates but also provided actionable insights and freed staff from hours of manual reporting. Amphoras Blu decided to choose hotellab RMS for its:
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Room-specific open pricing algorithms (rather than applying a one-size-fits-all rate)
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Competitor Rate Shopper analysis
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Seamless integration with Kwentra PMS (thanks to it all pricing updates flowed automatically, freeing the team from hours of tedious manual reporting)
Implementation Journey
The rollout was carefully staged:
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- May 2023: RMS setup began
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- August 2023: System ready for reporting and forecasting
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- September 2023: Partial autopilot started, automating select room types
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February 2024: Full autopilot went live for all rooms
Guided by a hotellab Account Executive, the revenue team tailored the pricing algorithm, set minimum rates and rules per room type, and tested the system thoroughly before switching to full automation.
Results
Year-over-Year Performance (2025 vs 2024)
The hotel maintained consistently high occupancy throughout the year, averaging 86.5% — while still growing revenue and rate.
Despite already strong occupancy levels, the RMS delivered meaningful rate growth:
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ADR increased by 26%
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Revenue grew by 37%
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RevPAR jumped by 37%
This confirms that growth wasn’t driven by filling rooms at any cost — it was driven by pricing smarter in a high-demand environment.
Throughout peak months, occupancy remained between 80% and 95%, while prices continued to adjust dynamically based on real demand signals. The system protected rate integrity during high-demand periods instead of capping upside with static pricing.
Even with limited remaining inventory, hotellab helped the hotel:
— Avoid underpricing in peak periods
— Capture maximum value from last available rooms
— Maintain stable performance without overreacting to short-term fluctuations
Beyond the numbers, the resort gained deeper insights into demand patterns, improved decision-making across the online segment, and freed staff to focus on guest experience and marketing initiatives.
“Our strategic shift towards improving OTA partnerships and automating rates with hotellab RMS led to significant revenue growth and freed up time for other initiatives.”
Takeaway
The Amphoras Blu case study demonstrates how hotellab RMS can transform hotel revenue management and:
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Automate pricing for multiple room types
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Boost online revenue while reducing manual work
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Gain actionable insights for smarter decision-making
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Adapt quickly to market demand and competitor pricing