PAME House faced a challenge common to city hotels: rising competition and the need to optimize pricing while keeping operational tasks manageable. By implementing hotellab RMS and leveraging autopilot functionality, the hotel not only increased revenue but also freed up staff time to focus on marketing.
About the Client
- Hotel name: PAME House
- Location: Athens, Greece
- Size: 20 rooms
- PMS (Property Management System): Hotelizer
- Channel Manager: Primalres
Property description: nestled in the heart of Athens’ historical center, in the vibrant neighborhood of Psyri, PAME House is a boutique hotel where modernity meets comfort and style. It offers 20 super comfortable, minimalistic, carefully designed rooms. Its mission is to craft a contemporary and inviting atmosphere, ensuring an exceptional hospitality experience for all travelers to Athens.
The Challenge
Before implementing hotellab RMS, PAME House faced several challenges:
- High competition in central Athens, making it essential to refine pricing strategies.
- Manual rate updates consumed time and limited the team’s focus on distribution.
- Lack of insights to respond proactively to occupancy trends, seasonal events, and market shifts.
The hotel’s goal was to save time, automate pricing, and increase revenue while maintaining strategic control.
Why hotellab RMS
PAME House chose hotellab RMS for:
- Quick integration with Hotelizer PMS and seamless connection to Primalres Channel Manager
- Flexible, customizable pricing strategies, including twice-daily automated rate updates
- Proven results in similar city hotel settings across Greece
- Automation with actionable insights, reducing workload and improving decision-making
Implementation Journey
The RMS setup was fast and customized:
- Integration with PMS and Channel Manager completed smoothly
- Pricing strategies configured for room type, day, season, and events
- Partial autopilot tested and refined, then fully activated for daily automated updates
“We started using hotellab RMS at PAME House in 2024 and quickly saw significant performance improvements, especially after switching to autopilot. Encouraged by this success, we expanded RMS to two more properties. We’re confident in the continued success of using hotellab RMS, as it delivered an ROI of over 3000% at our first property.”
— Zak Champip, Sales and Reservations Manager at Kefi Spirit
Results
Despite a very challenging summer in Athens, PAME House delivered strong results for the second year in a row, demonstrating the value of disciplined, RMS-driven revenue management.
In 2025, the property achieved steady, sustainable growth:
- RevPAR: +9%
- ADR (Average Daily Rate): +2%
- Revenue: +9%
- Occupancy reached 76.9% (+6%)
- Operational benefits: Less daily workload, more time for strategic activities
The RMS not only improved financial performance but also enhanced efficiency and decision-making, allowing the hotel to adapt quickly to market demand.
Next Steps
Following the success at PAME House, the company expanded hotellab RMS to three more properties (PAME WILD, PAME PARADISO, PAME APARTMENTS). The system continues to support long-term revenue growth, optimize pricing across multiple properties, and free the team from repetitive tasks, ensuring continued strategic and operational benefits.
Key takeaways
PAME House demonstrates that customized RMS solutions can transform boutique hotel revenue management:
- Automate pricing across rooms, days, and seasons
- Gain actionable insights for smarter decisions
- Reduce operational workload
- Increase revenue, RevPAR, and ROI significantly
This case shows how a strategic RMS implementation can deliver measurable business impact while improving team efficiency — a blueprint for other city hotels aiming to stay competitive.
Ready to see how hotellab RMS can help your hotel grow?
Discover how automation and data-driven pricing can transform your revenue management. Book a free demo and see hotellab RMS in action.