Pricing
Recommendations
The impulse to make every pricing decision clearer, easier, and more confident.
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Stay confident in your pricing
hotellab adapts to the specifics of your property and helps you make informed pricing decisions based on data.
Analysis of your hotel’s sales 
Competitor monitoring 
Demand and performance forecasting 
Centralized control of prices and restrictions 
+17.33% RevPAR uplift
2 hours saved every day
2 price updates per day
365 days ahead
100+ factors behind every price recommendation
Key data powering our pricing algorithms
Demand is driven by hundreds of signals, and manual processing simply can’t keep pace with them.
- Bookings curve/window
- Bookings pace
- Market/Segments
- Historical Pricing Elasticity
- Occupancy
- Competitor rates
- Competitors median rates
- Room type mapping
- Competitor price fluctuations
- Influence of each competitor
- Competitors rate change index
- Market supply (availability)
- Market price aggressiveness
- Flights searches
- Flights click-through rate (CTR)
- Historical seasonality
- Day types / Day of week type
Your fastest way to understand and adjust prices
Manage prices by date and room category in one clear, intuitive interface.
Clear visibility of current and recommended prices
Dedicated analysis for every room category
Flexible updating through manual actions or automatic sync with your PMS or channel manager
Deeper insights into occupancy, competitor trends, demand signals, forecasts, and historical patterns
Three operating modes, built to empower you
Choose the level of automation that supports your style while keeping your expertise at the center.
Manual mode — full control over every date and every price
Hybrid mode — automate selected dates and manage others manually
Autopilot — the system sends algorithm-generated prices twice a day automatically
Settings that reflect your strategy
Configure the algorithm to match your market, your seasons, and your goals.
The system reacts to demand for each room type helping maintain occupancy for low-demand rooms and maximize ADR for high-demand categories.
Define hotel-specific seasonality
Set price floors and ceilings that guide the algorithm
Separate rules for weekdays and weekends
Adjust price differences between room categories (fixed supplements or dynamic open pricing model)
Strategic controls tailored to your property
Make the recommendations truly yours. With these settings, recommended prices reflect not just data — but your own strategy.
Set priorities: occupancy vs. ADR for different seasons or categories
Customize settings by day of week
Adjust the influence of individual competitors on the recommendations
Exclude a competitor entirely if their pricing strategy shouldn’t impact yours
Position each room type relative to your competitor set (middle, above average, top of market)
Go beyond BAR with Open Pricing
Dynamic pricing across all room types ensures every room works to grow your revenue.
Your Pricing calendar builder
We’re the only RMS globally offering a fully customizable dashboard. Select up to 60 factors, reorder blocks, and shape the view that matches your workflow.
Make decisions you can trust
Your settings define the approach. Market data fills in the picture. RMS builds recommendations you can interpret, adjust, and trust.
